Platzhalter

store redesign concept

for a local fashion brand in Hasselt - BE

During the Summer School "Retail Design" at the University of Hasselt we were guided through a one-week-process to redesign a local clothing store. We created a store concept, decided for a look and feel, researched other stores for inspiration, drew bubble- and floor plans and designed different "add ons" for the store in smaller groups.

→ the store and brand

Shopping at Hympala is like entering an industrial contemporary gallery where fashion and art seamlessly blend. The space is defined by an urban vibe, with raw, exposed materials like brick walls, concrete floors, and metal grids that echo the streets where our culture was born. The open layout allows for an artistic presentation, where each piece is carefully curated and spotlighted to capture the essence of its wearer.

Beyond being a retail space, Hympala is a dynamic environment that evolves with every visitor, merging history with innovation. Mid-century modern accents introduce a layer of timeless sophistication, offering a striking contrast to the industrial surroundings. As you explore, you find yourself immersed in a living narrative, contributing to the energy and atmosphere of the space.

Chill corners offer a place for conversation and connection, making Hympala more than just a store. This is a place where fashion and art intersect, where every visit reveals something new in an ever-changing environment that celebrates creativity and style.

→ why?

The main goal of our redesign was to increase the traffic in the store and to create a more engaging shopping experience. We wanted to create a space that not only attracts customers but also encourages them to spend more time in the store, interact with the products, and ultimately make purchases. By introducing new elements and redesigning the layout, we aimed to enhance the overall atmosphere and make it more inviting for customers to explore and discover the brand's offerings.

→ how?

We achieved this by implementing a modern, visually appealing design that incorporates interactive elements and a seamless user experience. The layout was optimized to guide customers through the store in a logical manner, ensuring they can easily find what they're looking for while discovering new products along the way.

Therefore we experimented with different themes and introduced a new store layout that includes a mix of open spaces and cozy corners, allowing customers to feel comfortable while browsing.

Additionally, we introduced a digital add-on that allows customers to mix and match clothes from the brand, either through a monitor in the store or by scanning a QR code from the outside which also allows customers to interact with the brand even when the store is closed. This digital solution not only enhances the shopping experience but also increases online traffic and sales for the brand.

→ what?

With this Website you can mix and match clothes from the brand with one another. After finishing your outfit, you can then easily try on the clothes in VR or add them to your online-basket which helps the brand not only to sell more products but also to increase the trafic on their website.

As I was the only Digital Product/ UI Designer in the team it was my task completely to design this add-on during a workshop of 1,5 working days.